The arts and entertainment district is carved out of a 20-block parcel and includes a collection of sculptures, several of which came from the Burning Man Festival.

J Resort is the centerpiece within the half-mile-long Reno Neon Line. Jacobs said J Resort would include $100 million worth of paintings and sculptures. “I like to think of this property as the Bellagio of the north,” Jacobs said of the Strip resort that opened with a high-end art gallery. Jacobs called J Resort “Nevada's first arts and entertainment-themed resort property.” He said the location “will attract artists from around the world” to create content for the outdoor digital video display wall. The outdoor video display will feature one-of-a-kind digital art videos. New food and beverage outlets – including J Paul’s Italian steakhouse, which is named for Jacobs’ son – expanded parking and a 65-foot-by-65-foot outdoor digital wall on the north side of the hotel tower, will be unveiled in June. Jacobs has financed the redevelopment through publicly traded debt.Ī portion of the first phase – 500 remodeled hotel rooms and half of the renovated casino – opened Tuesday. “We have the nicest and largest rooms downtown.” “I think people here are ready for first-class, high-end suites,” Jacobs said in an interview Tuesday. A giant J was lifted to the top of the hotel tower earlier this week to replace the Sands Regency signage, signifying an all-new resort. Jacobs believes the J Resort will set a new bar for Northern Nevada’s resort industry.

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